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One of the challenges of music makers today is to break the noise.
One of the main challenges of artists today (music makers in specific) is standing out, breaking the noise and engaging, growing their audience. But how do you increase your chance?
This is not an easy task for 2 reasons:
This problem can be overwhelming for many producers starting out as it looks impossible to set your music project aside from the rest. You may start believing your music will never have the attention it deserves.
This is not true. With certain mindset, actions and strategy you can massively increase the chance of your project. There are 3 main ideas we recommend to consider and act on if you wish to stand out:
Playing and experimenting with tools repetitively is critical as well as learning which ones you resonate with and leaving the rest. A unique voice comes with a simple but unique workflow powered by unique toolset and/or technique.
You can observe your favourite artists and you will see that they have a way of doing things as well as a toolset they build their platform on.
Also be aware that you have to produce for an audience to stand out. Simply being experimental is not enough. Generally, great artists build their work on well known foundations but shift or make 1-2 things completely different or mix different concepts into one.
This helps the audience engage easier as they experience the well known structure of your work next to the new voice you are introducing.
You can simply have the commitment to finalise a track every week and communicate it with your audience through social media or email. This will not only help you improve your craft and find your voice, but it will authentically build a strong relationship between your music and the listeners.
Next to this, you can share your workflow, ups and downs, tips with your listeners as well. Your story is unique and it will engage your audience and help you stand out easily.
Communication, either with other experienced artists or your audience is much more important than most people think. It will help you progress faster.
If you are starting out or just a year into music making, production or composing, be aware that this will be a long journey and enjoy it. It is going to take years to reach high production quality and getting a response from your audience.
While going all in with producing and sharing, be relentless. To get recognised or to make a living as an artist takes time. Celebrate every improvement and know that even if it takes 10 years, you will stand out if you keep producing and being aware.
Now go out there and keep producing relentlessly. Feel free to check out our tools made ready to help you sound different and comment below your additional ideas or experiences on this topic.
Peace!
Ozgur is the co-founder @ rastsound.com
We will not constantly bug you through email.
